Greatest Friend is a Vintage Atelier who has been selling direct to public, as well as servicing designers, wardrobe and stylists with inspiration since inception.
Re-established in 2018 with a move home from the U.S. back to New Zealand, Greatest Friend has been the business of Angela Winter Means since 2009.
The collection is ever-evolving but has always specified lessening our collective carbon footprint in offering pre-exisiting garments, vintage & historic, natural fibre and thoughtful makers with no label bias. Pre requisite is given to beautiful textiles and supreme workmanship, wearability & relativity. Details, form and shape are also prevailing features within the collections.
With a background in music, working for ground breaking and authentic talents such as SUNN0))) Earth, Peaches, Stephen Malkmus, Circle & Marissa Nadler, and before that a stint at Flying Nun and both Radio Active and bFM Angela finds inspiration in music with an explorative heart embedded in creative movements.
As one of only 20 vintage sellers originally featured on the platform Etsy, Angela was a first at presenting curated collections. The specialness offered by Greatest Friend, is that the collections span across decades and movements, with some adapted pieces, and some completely new made from pre-existing textiles, thread, buttons and zips.. always coming together as a contemporary, inspiring & unique, collection - each like a good book.
The drive to sell vintage came about after researching for a clothing line and finding that it would be less impact and more fun just to use what was already here. Sustainability has always been a focus and drive so it was a match made in heaven.
Personal shopping & styling services are on offer for professional women and creative styling is also a service, please see Archive & Shop for visual tendencies.
Transparency in design and supporting thoughtful makers is important here too, so such designers; Anaak Collection and Wol Hide feature as part of the Greatest Friend collections. Both of these designers source their textiles and produce their garments ethically.